Paid Programming is any television or radio programming which has been paid by an advertiser. These programs vary in length, from as short as 15 seconds to as long a 1 hour. You will often see Paid Programming listed prominently in late-night television guides. These are blocks of time that do not usually have a high viewership, and therefore can be bought at a low price.
If the price is low enough for specific time slots of air time, advertisers have quickly figured out ways to make money by promoting their various infomercial products. The industry behind most of these commercials and infomercials is known as the Direct Response industry. The ads created by the Direct Response industry are designed to get you to call or click immediately to begin the ordering process.
Usually, the longer the Paid Programming time slot allocated to a product, the more expensive it is. It is for this reason that a Snuggie originally aired at a 2 minute run length and sold for $19.95, and the Ab Coaster talkmercial with Montel Williams ran for an hour (because it cost $299). The logic behind this is that it takes longer to convince someone to spend more than $19.99. So if you are going to pay for an hour of air time, you need to be selling higher priced items in order to turn a profit.
This website is an effort to educate and inform the public related to various infomercials and the products that are presented.